Please join us at the next MRSHK event on Wednesday 18th September 2019 from 6 to 8pm at The Hub in Wanchai.
We will have 2 technology related Hong Kong presentations, one of which is from the 2019 ESOMAR APAC Conference held in Macau.
Mannon Wong, Senior Business Intelligence & Analytics Manager, Ocean Park Corp.
Roland Leung, Managing Director, Datality Lab.
Michael MacMillan. Managing Director, Aitrak Hong Kong.
Mannon Wong. Senior Business Intelligence & Analytics Manager, Ocean Park Corp.
Mannon is a seasoned research consultant, a strategic planner, a subject matter expert in market science, consumer database and data analytics. He has solid industry experience within leisure and entertainment (theme parks and hotels), telcos and finance sectors.
Roland Leung. Managing Director, Datality Lab.
Roland is a co-founder and managing director for Datality Lab, a research company that explores and applies the latest data science and machine learning algorithms in the context of market research.
Mannon and Roland will present their paper Redefining Active Listening. Integrating consumers’ verbal and non-verbal cues with machine learning. Machine learning is making qualitative concept testing more efficient, more scalable and more objective. The latest cloud computing and machine learning technologies of emotion analytics and text mining can now be applied in the process of qualitative in-depth interviewing. The combination of the two methods help observe nuanced consumer responses that never before were capable of being observed and compared by humans.
sMichael MacMillan. Managing Director, Aitrak HK.
Michael has spent 25 years working with and founding leading edge technology companies. For the past 15 years Michael has focused on developing AI based solutions that measure real time shopper behaviour, create shopper profiles and predict shopper attention and engagement.
Michael’s presentation, titled Unseen is Unsold / AI and the science behind attracting attention at shelf. He will be explaining how a predictive attention AI based app, based on machine learning can help designers, marketers, agencies, retailers and brands reduce lost shopping opportunities with consumers.
The event is open to all Market Researchers and their interested guests. MRSHK members are free of charge; while there will be fee of HK$180 for non-members (fully deductible from membership fees when signing up for the MRSHK membership 2019/20).
The address for this event is:
1/F, Fortune Building,
150-158 Lockhart Road.
Wanchai, Hong Kong.
(T) 2151 8888 www.thehub.com.
The reception starts from 6pm and the speaker session commences at 6.30pm.
Please RSVP to Ms. Kathy Tsang (firstname.lastname@example.org)
before Thursday 12th September.