To promote the development and use of marketing, social opinion, business and economic research for effective management decisions in both the public and private sector. In particular to promote members of the Society and help grow the Hong Kong research market.

To provide the means through meetings, seminars, training, publications and other activities by which members may extend their knowledge, widen their experience and advance their professional status. In particular to promote the continued conduct of research to the highest international standards.

To study and advise on any local and / or international legislation and judicial or administrative decisions which may affect research and members’ professional activities.

To represent the opinion of members to the public and private sector on matters affecting member’s professional activities.

To co-operate with other related organisations in the pursuit of the Society’s objectives.

To engage in any other activity deemed consistent with the interests of members and the profession.

To aspire towards and set quality standards. To promote the known best international practice of the marketing research profession, so as to establish the highest possible ethical standards. The Society has adopted the ICC/ESOMAR International Code of Marketing and Social Research Practice, regarded internationally as best practice.

To raise professional standards

To advance and promote education and technical training in marketing research and to organise and/or support training schemes.

To promote an environment in which users and providers of marketing research will develop necessary marketing research skills, and to help identify and capture opportunities which will enable their business to progress and grow.

To promote marketing research as a career option and attract graduates from Hong Kong education institutions to choose their career in the marketing research profession.